Who is Nigo, and why is his takeover of the Kenzo fashion house a big deal?

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Kenzo was founded in 1970 by Japan's Kenzo Takada, who died from Covid-19 complications in October.

Streetwear pioneer Nigo was named as the new artistic director of Kenzo, luxury group LVMH announced Wednesday .

Known for his celebrity collaborations, Nigo takes over from Portuguese designer Felipe Oliveira Baptista, who quit the post in June after just two years.Read more:Nigo, real name Tomoaki Nagao, made his name with his label A Bathing Ape, or BAPE, in the 1990s – its marriage of streetwear and high-fashion making it a precursor to brands like Supreme.

He has partnered with big names like Pharrell Williams, Kanye West, Coca-Cola and Adidas – and last year released a men's collection with Virgil Abloh of Louis Vuitton.

 

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