US Black Friday shoppers tapered online splurge, as some returned to stores | Malay Mail

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NEW YORK, Nov 28 — US shoppers spent slightly less online during Black Friday this year, with many venturing back to physical stores despite coronavirus fears, tight supplies, and retailers' efforts to encourage earlier holiday purchases. For the first time ever, spending online during Black...

NEW YORK, Nov 28 — US shoppers spent slightly less online during Black Friday this year, with many venturing back to physical stores despite coronavirus fears, tight supplies, and retailers' efforts to encourage earlier holiday purchases.

Retailers lured shoppers to make holiday purchases online as early as September this year, because the supply-chain logjam has prevented them from quickly replenishing year-end merchandise. Shoppers' total outlay online during Black Friday was roughly US$8.9 billion , less than the US$9 billion in 2020, Adobe said. Spending online during Thanksgiving Day was flat at US$5.1 billion, Adobe said.

Supply-chain challenges and shipping delays may have prompted shoppers to visit stores in order to increase the chances of securing gifts in time for Christmas. More are making purchases online that they can pick up in-store, which keeps shipping costs down.

 

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