The Saudi Cup plays to the kingdom's culture, where the horse is considered a symbol of its heritage. – EPA pic, February 26, 2020.
SAUDI Arabia this week hosts the world’s richest horse race, with US$20 million in cash prizes on offer in the latest international sports extravaganza designed to boost its battered global image. The ultra-conservative kingdom has in recent years invested heavily in sporting events, in a soft power push designed to project a more moderate image and jettison a reputation for rights abuses and the export of hard-line ideology.
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