‘ models, underwear brands are gradually introducing non-gendered lingerie pieces into their collections. While they still may not be in the majority, there is no doubt that there is increasing competition in the segment of underwear for all gender expressions and identities., whose main target is Generation Z, is among the first to have taken the step. In the summer of 2021, the label unveiled the ‘No Gender’ capsule composed of mixed-gender ready-to-wear and intimate pieces.
Similarly, Boy Smells, initially known for its candles and perfumes, has launched the ‘Unmentionables’ collection, designed for all body types and gender identities. Designed in a comfortable fabric, it also features neutral cuts, to fit all bodies, and is composed of bralettes, panties, shorts, and boxers.
Since lingerie was until now essentially for women — with women’s collections traditionally much more diverse and extensive — it is these so-called “feminine” pieces that now seem to appeal to the customers who previously felt excluded from such ranges. But they’re not the only consumers. Boxer shorts and briefs, previously reserved for men, are now also popular with everyone.
Examples that prove that gender-neutral lingerie is not just a niche but rather becoming a real segment in the shelves of many brands and stores. It’s not about putting an end to traditional underwear, but about making sure that lingerie embraces all genders. — ETX Studio
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