So much of our sensitive personal data is being tracked and sold that trying to protect our privacy can seem like a pointless exercise.
“It’s a way of making a statement to a company that you’re not going along with what they’re doing,” says independent journalist Bob Sullivan, a consumer privacy advocate and author ofYou may think it’s your own business how often you visit a liquor store, go to the gym or attend a religious service. But many companies are in the business of gleaning and using such data for marketing and other purposes.
Some of Google’s apps may not work as well without this data, but you can always turn these functions back on, Germain says. If you have an iPhone or iPad, a feature in the iOS 15 operating software update called the “App Privacy Report ” can show how you’re being profiled and tracked, suggests Emory Roane, policy counsel at Privacy Rights Clearinghouse.
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