TOKYO, July 25 — NBC’s broadcast of the Tokyo Olympic Games opening ceremony drew 16.7 million viewers, the smallest US television audience for the event in the past 33 years, according to preliminary data from Comcast-owned NBCUniversal on Saturday.
Friday’s audience reflects a steep drop, despite difficult comparisons with previous opening ceremonies when viewers had fewer streaming options. The Rio, London, Barcelona and Seoul numbers reflect final ratings data not yet available for the Tokyo Games opener. With Tokyo 13 hours ahead of the U.S. east coast, NBC for the first time broadcast the ceremony live in the morning, at 6:55am EST Friday. NBC’s taped, primetime broadcast began at 7:30 p.m. EST.
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