The Vietnamese designer convincing the young to choose tradition | Malay Mail

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HANOI, Nov 27 — Made from delicate silk, intricately embroidered and with vast, flared sleeves: Vietnamese 19th-century outfits do not seem a perfect fit for life in the country’s hectic modern cities. But Nguyen Duc Loc, a 28-year-old entrepreneur, together with his 11-strong production team...

This photograph taken November 11, 2020 shows Nguyen Duc Loc, founder of the Y Van Hien company, checking an outfit based on traditional patterns and styles at his workshop in Hanoi. — AFP pic

“My ambition is that in any Vietnamese wardrobe, as well as suits, trousers, dresses, there will be at least one outfit based on an ancient style to wear on important occasions,” like festivals and weddings, he told AFP. In one of their first major commissions, Y Van Hien was asked to produce costumes for Phuong Khau, an 18-episode YouTube drama about the emperor and empress of the Nguyen Dynasty.

Nevertheless, a simplified version of a woman’s ao dai still forms part of some school uniforms in the south and central regions, is worn by flight attendants on flag carrier Vietnam Airlines and is embraced by many on special occasions.

 

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