The invaluable experience in FAM has helped me to make a quick adjustment in the MFL. It was fantastic to work with the president , who allowed me to do what we needed to do. I’ve never been a general secretary before but he guided me in understanding the association’s structure and direction.There was a need to rebrand the product, which includes the league and the people within the set-up. I was the easiest fit.
Exiting the pandemic is an opportunity as well – an opportunity to reposition the product, the sport and define the industry. We will work closely with the clubs and hopefully, we can reposition the league’s brand in the eyes of our commercial and potential future partners. The broadcast and sponsorships aspects have evolved by leaps and bounds in the last four years with the introduction of digitalisation and OTT ads. We have to speak in the same lingo with commercial partners – it’s not about ticketing and advertising boards anymore.I’ve been welcomed on board by all of them. My conversations with them have been encouraging. Yes, there are minor issues with the clubs but we try to come to a point where we agree to disagree.
You got to give space to these clubs. If clubs continue to flout the rules, players and officials can make an official report – we’ll take action.I hope every club will be full-fledged football club in the next four to five years. Privatisation is already taking place. Police have been taken by Red One, Melaka are owned by Ken Group. Then, we have PJ City and JDT, who are privatised.
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