Taylor Swift and Beyonce: how stars power economies

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Fans of music starts are back to seeing them on stage after a complete shut down on concerts during the three-year pandemic.

Malaysia News, Malaysia Headlines

Taylor Swift’s ‘Eras Tour,’ which finishes in December 2024, is poised to become the first tour to make US$1 billion. (AFP pic)

According to Maria Psyllou, an economist at Britain’s Birmingham University who has written about the trickle-down effect of Swift’s tour, the six concerts in Los Angeles added US$320 million to that county’s GDP. Michael Grahn, chief economist for Sweden at Danske Bank, said Beyonce’s first two dates on her first solo tour in seven years were probably to blame.

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