NEW YORK, June 10 — In recent years, the lingerie and swimwear sectors have taken a 180-degree turn, in order to reduce their environmental footprint. This revolution involves the use of sustainable materials and recycled fabric scraps as well as the use of transformed plastic waste collected from the oceans. One thing is for sure; there’s no shortage of choice this summer from brands demonstrating their innovative initiatives.
The green revolution in the swimwear industry started taking shape long before the onset of the global pandemic but it seems to have accelerated its pace in recent months to meet the challenges of sustainability and to respond to new consumer expectations. While a handful of brands launched such initiatives last year, offering more sustainable collections, eco-designed swimsuits have now nearly become the norm, it seems. And most of the new collections are putting them front and center.
Brands like Triumph, Roseanna, Banana Moon, and Anja Paris, to name a few, have created entire collections of swimwear made from fabrics that, just a few years ago, would never even have been used. It’s a good way to reduce waste, and, by extension, the pollution that waste can generate . One brand, Daiva is going even further in its commitment to greener production. Until now, it designed exclusive and unique prints for each of its collections. But in order to reduce waste, it has chosen to recover fabric scraps from unused bestsellers to create part of its collection by upcycling. A choice that reflects the determination of brands to accelerate their transformation to having a lighter environmental footprint.
By now there’s no need to explain why these types of new materials have been emerging for months as responsible alternatives for a sector facing new environmental challenges. Many brands are introducing or reintroducing these two materials this year to offer more eco-friendly models. Some of the brands using them include Benetton for men’s and women’s styles, S M K x Blue Orb, Dula Swimwear, Shoshanna, Scylla for men’s styles, OceaLah and Atelier Unes.
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