Before the reaching hands of the Covid-19 pandemic touched our shores, business was booming at Malaysian eateries, thanks to our national love for food and socialisation.
Early on, it was established that gatherings of all kinds that were not immediate family members in their own homes were banned. With that, businesses catering to masses of people understandably suffered: cinemas closed, clubs and gyms emptied and hotels vacated. That’s not to say everything has been smooth sailing, although things are looking up and businesses are seeing slow signs of recovery.
To solve the issue, Uncle Don’s decided to partner with third-party services for food delivery. It’s a lesson that will not soon be forgotten, as Ong said the restaurant and bar chain has already started its own e-commerce arm to fulfill its own deliveries by August. “Due to the deliveries, we have a database of most of the regulars, so we send messages and reminders via WhatsApp and emails to give them updates on our promotions. That’s how we keep in contact with our regular customers, ” he said.
For F&B outlets that offer a balance of food and alcoholic beverages, among the ones to do so are Carlsberg Malaysia, which pushed out a campaign called Adopt a Keg campaign on May 18. Carlsberg Malaysia then reimbursed these outlets, which helped them in their operating expenses while building up customer patronage.
He said, “Carlsberg Malaysia has been very supportive by keeping me constantly updated, which is what we need sometimes. They share with us what they can do and what they cannot do during the MCO and post-MCO. “They gave us a lot of moral support, because we were standing alone. They also helped us because when we shut down on that day, we had beer barrels that had already been opened - and those are cost.
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