The e-commerce push is part of the mall group’s strategic digitalisation effort to complete its physical and digital mall presence.Since the pandemic began, an estimated 70 million more people have transited to shop online in six Southeast Asian countries including Malaysia, according to a report from Facebook and Bain & Company.
“Certainly the venture into digital space opens up new markets and possibilities for Sunway Malls,” said Sunway Malls & Theme Park chief executive officer, HC Chan. An initial 200 merchants covering various trade categories such as fashion, home and living, beauty, health and wellness, food and beverage e-vouchers and others are on board with 30,000 stock-keeping units .
“Additionally, what separates pure e-commerce players is the option for in-store collection apart from delivery, which is a further catalyst in driving more footfall into our malls. We see a great upside to this,” added Chan.
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