A recent FDA warning about the latest social media challenge to go viral has brought renewed focus on the dangerous trend that endangers impressionable children and teens.
The latest trend is the so-called NyQuil chicken challenge, which has people filming themselves cooking chicken soaked in the over-the-counter cold and flu medication and then eating it. The bizarre stunt appears to have originated on the website 4Chan in 2017 and made its rounds earlier this year. The FDA last week issued a warning to kids not to try this at home.
The platform says it investigates any report about “dangerous or harmful challenges circulating online.” “Whether it’s Tide pods or a morning-after pill or Benadryl, it’s really less about a specific pharmaceutical or ingredient and more about — there’s going to be peer pressure to push the envelope,” she said. “There has always been peer pressure. Now there’s the added element of views, and virality and engagement — shares, comments.”“You just don’t ever think it’ll be your child until they do make a mistake, they do make a bad choice,” she said.
The FDA recently warned against all potentially dangerous social media challenges, especially those involving medicines. The agency cited earlier challenges, too, including the Benedryl challenge which involves participants filming themselves consuming large doses of the over-the-counter antihistamine medication diphenhydramine and the effects of the resulting hallucinations.
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