Fans can select players from a menu and pay between 30 to 329 reais for a video message to be sent to a chosen recipient. Since it went live on Dec. 21 around 30 people have used the service, officials said.
"You see them passively, on the television or on Instagram. There’s no emotion in reading a post by a player you like." As well as pushing fan tokens and NFTs, the idea for Galo Idolos is similar to apps such as Cameo in the U.S. and Memmo in the UK, where sporting figures and celebrities are paid to send personalised video messages to fans.
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