Small enterprises share their digital marketing success stories

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A light at the end of the Covid-19 tunnel for SMEs.

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(L) KKMM Minister Tan Sri Annuar Musa meeting with (R) entrepreneur Muhammad Rozeimie Rohimin, one of the SME owners to benefit from the ministry's aid programmes in Cameron Highlands. — fotoBERNAMA

Another ray of light is news that PIK will be transformed into Keluarga Malaysia (Malaysian Family) Digital Economy Centres (PEDi) to promote the digital economy among the rural population. "To hone my skills in online marketing, I attended an entrepreneurial training programme at this (Tanah Rata) PIK, thanks to the staff here; they have made the learning process easier.

"Since the onset of Covid-19 pandemic and the restrictions imposed under the MCO, I was forced to look for other alternatives to grow my business and the PIK was the best option for small entrepreneurs like me,” he said. Nor Aishah Ismail, 35, who runs a bakery said, her monthly sales increased to RM2,000 through online marketing compared to RM500 previously.

The Malaysian Communications and Multimedia Commission (MCMC) and the Malaysia Digital Economy Corp will coordinate the workflow and provide training in empowering the people's knowledge and ensure they utilise e-commerce as a window to market local products globally.

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