Amorous entanglements are no longer on the minds of many people emerging from long periods of pandemic isolation. Instead, they crave the friendships and social groups they have been starved of over the past year.
Meanwhile, its archrival Match Group – owner of a string of apps including Tinder and Hinge – is also pushing beyond love and lust. It paid US$1.7 billion this year for South Korean social media firm Hyperconnect, whose apps let people chat from across the world using real-time translation. “This opens up the total available market from targeting only singles to singles and married people,” she said.
Rosie, a 24-year-old dental nurse living in Bristol, England, struggled to connect with her older co-workers during lockdown and began using Bumble BFF three weeks ago to meet new people. “I’ve met a couple of people online and we’ve met up and have been friends for more than a year now.” “ has inspired people to use the tools available to them, namely technology, to find companionship and connection.”LGBTQ+ dating apps have done a lot to push the social aspect of dating, according to brokerage Canaccord Genuity, with China’s Blued offering surrogacy services, for example, and Taimi providing livestreaming.
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