Thursday, 13 Feb 2020 10:09 AM MYTNEW YORK, Feb 13 — Serena Williams is championing gender equality with Secret Deodorant.
The tennis superstar has teamed up with the Procter & Gamble-owned personal care brand to promote equality on the sports field. The duo will kick off the new partnership by conducting a study on “Gender Inequality in Sports” that aims to explore gender bias at different levels, ranging from high school athletics to professional sports.
“It’s very important to me that I use my platform to bring attention to the many issues faced by women in sports and to call for meaningful change,” Williams said in a statement. “The Secret brand has been answering that very call for years by taking real action to support female athletes.” She added: “Sports changed my life and I feel compelled to continue giving back to ensure a brighter future for women in sports.
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