Hellbound
With relatively few overhead costs, webtoons have become a gold mine for tens of thousands of visual stories, with a growing number of adaptations on streaming services such as Netflix, Apple TV Plus and Disney Plus. And readership for webtoons themselves has become increasingly global. For the creators — who on average make 48.4 million won a year — the payoff for getting a webtoon adapted can be huge. Only about 8 per cent of creators say their income has been substantially improved by adaptation rights, according to data from the Korea Creative Content Agency.Hellbound
Naver’s Webtoon app and Kakao’s Tapas app are No. 2 and 3 in US downloads in Google Play’s free comics app category, while in Japan, Piccoma and Line Manga, backed by Kakao and Naver respectively, are No. 1 and 2.
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