app was first released in March 2020 as a Covid-19 contact tracing app and official information resource on the pandemic.
It has since been updated to include features such as Hotspot Tracker, up-to-date records of users’ Covid-19 vaccine shots and most recently MySJ Trace, a Bluetooth-enabled feature to keep track of interactions between users to detect close contacts. The State of Mobile 2022 report also indicated that consumers spent a record 3.8 trillion hours on mobile in 2021, with the average daily time spent per user being 4.8 hours or 1/3 of daily waking hours. The figure recorded a 30% increase from 2019.
As for consumer engagement, the report stated that seven out of every 10 minutes spent on mobile was for social/photo and video apps. Among the top apps worldwide include in terms of downloads wereThe pandemic also saw most users turning to dating apps as worldwide consumers spending on dating apps surged past US$4bil in 2021, a 95% increase since 2018.
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