Reasons to make room for rice in your beauty routine

NEW YORK, July 4 — Accompanying traditional dishes around the world, rice is a time-old kitchen staple. But it is in the beauty department that the ingredient is currently causing a stir on social networks, where rice water and rice powder are proving to be must-haves for glossy hair and naturally glowing skin.

Since the pandemic, our bathrooms seem to have been transformed into veritable pantries, with a growing number of ingredients from the kitchen gradually being used to meet the different needs of our skin — with eggs to moisturise and smooth, sugar to exfoliate, honey to remove hair and olive oil to nourish. Now, rice is here to mattify oily skin and fight against the signs of aging.

Rich in minerals, vitamins and antioxidants, rice cooking water can be used as a hair mask — although the consistency and smell aren’t especially glamorous. However, just leave it on for a few minutes to enjoy hair that is stronger, fuller and shinier, while boosting its growth and even fighting against frizz. A real godsend when you consider the number of treatments and products needed to meet these various different needs.But rice is also beneficial for skin.

Mature skin can also turn to rice for its action against skin aging and fading firmness. These benefits are due to its antioxidant active ingredients. Rice water is said to help fight the signs of aging, to reduce wrinkles and fine lines, and to help smooth the skin. What’s more, rice — again applied in the form of water — is also said to moisturise and nourish the skin deeply. All these reasons could encourage many brands to look to rice when concocting their future cosmetics.

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