But for the poor like Reka Subranasan, who can barely stretch the household income to put food on the table, the sanitary napkins seen as a basic necessity to most women, take a back seat.Her husband, Pathmanathan Krishnan, 40, is the sole breadwinner of the family and works as a security guard at a bank.
Calling it Project Red Dot, the effort is made possible by Vimala’s experience as a digital marketeer. “For zero-income women who are struggling to buy a bag of rice, those pads are a luxury, especially when there are two to three women in a family. “This was the common practice when I was growing up so I could accept it. But my daughter, who is only 14, is not used to it.Her daughter has complained that the towels smell musty as they are usually dried indoors.Jeya Letchumy Suppiah, 40, who collects metal scraps for a living, said the most common solution for the impoverished was to use folded pieces of cloth cut from old garments and torn pillow cases.
She pointed out that some hardcore poor households did not even have water supply, let alone be able to afford detergent at this point.Vimala said based on volunteer feedback, menstruation was no longer viewed as a taboo subject by many.
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