Opinion: Why are my grandkids so fascinated with toy influencers?

I don’t get it. No matter how I stretch my imagination, no matter how many times I turn and twirl the idea, I can’t figure out how these toy unboxing programs prove interesting to young minds. I find them boring, insulting, and terribly fake. Wouldn’t it be a lot better to do instead of to watch, to be a participant versus a spectator? Apparently not always.

I’m a great believer in moderation. Prohibition only makes certain activities that much more attractive. So, in my house time spent on this vapid pastime is limited and supervised. Nevertheless, I’m bothered by these programs’ lure and lack of regulation. Surely others are too. How’s this for American entrepreneurial ingenuity: Ryan Kaji, a 10-year-old, is said to be YouTube’s top earner. He, with the help of his family and an impressive array of toy-centric channels, earned more than US$25mil in 2020, according toUnlike old-fashioned TV, YouTube slips under the tentacles of the Children’s Television Act, which gives the Federal Communications Commission the power to regulate kids’ programming. Among other things, that law puts limits on the lengths of ads.

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