Newcastle’s rise fuelled by ‘obsessive’ Howe and Saudi cash

Newcastle’s supporters hold a banner depicting Newcastle United’s English head coach Eddie Howe and Newcastle United’s Swedish striker Alexander Isak prior to the English League Cup semi final football match between Newcastle United and Southampton at St James’s Park stadium in Newcastle, on January 31, 2023.

Revitalised by the astute leadership of Eddie Howe and the financial muscle of a Saudi-backed ownership group, a club once regarded as the laughing stock of the Premier League can finally hold their heads high. “Since the takeover we have brought in quality players. It is really special and emotional for me what we are building here.”That loss came in the dying embers of Newcastle's last sustained period of relevance.

Ashley's reputation was so tarnished that concerns about Saudi Arabia's human rights record could not quash fans' enthusiasm for the transformative £305 million takeover in October 2021. The second of Howe's two spells at Bournemouth ended with Premier League relegation in 2020, making him a gamble when he was hired in November 2021.

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