New Sportage sets new standards

Corporation has revealed the official images of the all-new Sportage, an SUV that has been “carefully crafted to inspire customers with its interior and exterior design”.

“Reinventing the Sportage gave our talented design teams a tremendous opportunity to do something new; to take inspiration from the recent brand relaunch and introduction of EV6 to inspire customers through modern and innovative SUV design. With the all-new Sportage, we didn’t simply want to take one step forward but instead move on to a different level in the SUV class,” said Karim Habib, Kia senior vice-president and head of global design centre.

The thought-provoking and daring philosophy strengthens the connection between design and Kia’s new brand direction, “Movement that inspires”. Like an intricate web, the technical graphic pulls together the main frontal features of the SUV, crafting an imposing front volume. Representing a first for the Sportage range, a black roof – a different color paint option to the vehicle’s body – is now available with the new model, helping to accentuate the sporting profile and highlight the architecturally dynamic C-pillar that encompasses a deconstructed look.

The razor rear lamps are connected by a slim horizontal design, giving the all-new Sportage a stunningly wide impression from the back. Finished with a high-end gloss, the console provides storage, operating system configuration, cupholders and soft-touch switches, the latter sitting on a raised profile alongside the shift-by-wire transmission dial.

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