Industry analysts had projected Netflix would add 8.4 million, according to Refinitiv IBES data.The company’s global subscriber total reached 221.8 million.
Netflix last week raised prices in its biggest market, the United States and Canada, where analysts say growth is stagnating, and is now looking for growth overseas. The company rode a roller coaster during the pandemic, with steep growth early in 2020 when people were staying home and movie theaters were closed, followed by a slowdown in 2021. Netflix picked up more than 36 million customers in 2020, and 18.2 million in 2021.
In 2022, Netflix’s subscriber growth had been expected to stabilise and return to the pace logged before the pandemic, analysts say. The company’s upcoming slate includes new installments of
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