PARIS, Jan 23 — Vegan bacon sizzles on a pan in the office of a French startup whose quest to produce the “holy grail” of the growing plant-based meat industry gained the financial backing of Hollywood star Natalie Portman.
“We’re the only ones in the world today to have succeeded in developing a vegetable fat that cooks, fries, infuses and browns” like animal fat, enthused the company’s chief executive and cofounder, Nicolas Schweitzer. According to a 2021 report by market research firm Euromonitor International, more than one in four consumers globally say they are trying to limit their meat intake, in addition to the 10 per cent of people who are vegetarian or vegan.
The fat in La Vie’s imitation bacon and lardons is made mostly from sunflower oil and specially-treated water. “It was by giving people a taste of our products that we managed to put together this extraordinary round of financing,” said Schweitzer.Venture capitalists like Oyster Bay, Seventure and Partech joined the funding round, as did the owners of several successful European startups such as Oatly, Vinted, Back Market and BlaBlaCar.In addition to taste, La Vie believes its bacon is healthier for people, the planet, and of course pigs.
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