NEW YORK, Jan 17 — Online platforms that are precursors of the metaverse vision for the internet’s future are already serving as workrooms to develop products destined for real-life sale.
Online is “a place of openness to test things virtually and recreate an extremely precise connection with the real-life experience,” he added. How users interact with online goods — what they flock to and what they ignore — offers a relatively low-risk and low-cost opportunity for firms to develop products.
One aspect of the operation was to match each digital pair sold that day with tangible shoes, which each buyer could pick up six weeks later. Now it plans to make real sneakers, said the company’s CEO Ryan David Mullins, who noted the first batch of 500 has already been sold before production even began.
The site has collaborated with the studio DressX, which designs virtual clothes, to achieve a rendering that is as convincing as possible.
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