Matrimonial sites in India devise ways to beat dating apps

  • 📰 staronline
  • ⏱ Reading Time:
  • 30 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 15%
  • Publisher: 75%

Malaysia Headlines News

Malaysia Latest News,Malaysia Headlines

Aisle, which considers itself India's third-largest dating app behind Tinder and Bumble, has gained more traction for its four vernacular apps launched for south Indian users.

Currently, of the around INR800-crore online matchmaking market in India, matrimonial websites have a dominant share of around 70% with the rest 30% belonging to dating platforms, which has, however, doubled since March 2021, said Able Joseph, founder and chief executive, Aisle, a dating platform run by Aisle Network Pvt Ltd, in which Jeevansathi's parent Info Edge took a 79.22% stake earlier this year.

"We don't see dating websites as serious competition. It has a limited audience and targets different age-group. And they have been in the market for around a decade but none of them have crossed even a million dollar growth... Matrimonial platforms allow users for more serious relationships that lead to marriage," said Murugavel Janakiraman, chairman and managing director, Matrimony.com.

It is also setting up regional and profession-specific segments such as RajasthaniMatrimony, BihariMatrimony, DoctorsMatrimony and IIMIITMatrimony.com, among others.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 4. in MY

Malaysia Latest News, Malaysia Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Luring Indian tourists next | Daily Express Online - Sabah's Leading News PortalTHIRTY-two travel agents from India came to Sabah last week to explore the State’s potential as a new tourist destination catering to the Indian market. The group is among 543 members of the Travel Agents Federation of India (TAFI) who recently attended the TAFI conference in Kuching
Source: DailyExpress_MY - 🏆 3. / 83 Read more »

Deepavali carnival in Melaka returnsMELAKA: The Deepavali carnival at Little India here in Jalan Bendahara is back this year, says Melaka exco member VP Shan­mugam.
Source: staronline - 🏆 4. / 75 Read more »

Samsung Galaxy A04s release: 6.5-inch 90Hz display and 5,000mAh battery, priced at ~RM767 | TechNaveSamsung has brought a new budget device with a 90Hz display to the market. The Galaxy A04s has arrived in India, packing an octa-core E
Source: technavemy - 🏆 6. / 68 Read more »