Currently, of the around INR800-crore online matchmaking market in India, matrimonial websites have a dominant share of around 70% with the rest 30% belonging to dating platforms, which has, however, doubled since March 2021, said Able Joseph, founder and chief executive, Aisle, a dating platform run by Aisle Network Pvt Ltd, in which Jeevansathi's parent Info Edge took a 79.22% stake earlier this year.
"We don't see dating websites as serious competition. It has a limited audience and targets different age-group. And they have been in the market for around a decade but none of them have crossed even a million dollar growth... Matrimonial platforms allow users for more serious relationships that lead to marriage," said Murugavel Janakiraman, chairman and managing director, Matrimony.com.
It is also setting up regional and profession-specific segments such as RajasthaniMatrimony, BihariMatrimony, DoctorsMatrimony and IIMIITMatrimony.com, among others.
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