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At the launch event held at the vintage-themed mansion, The Agam in Kuala Lumpur, CEO of Nestlé Berhad Juan Aranols said as a brand that has over 50 years of history and a meaningful space in the hearts of Malaysians, MAGGI® continues to proudly celebrate Malaysian heritage in all its offerings. Tracing its origins, Laksa is a dish deeply rooted in the Peranakan community, inspired by the heritage of the Chinese, Malaysian and Indonesian cultures within Southeast Asia.
Professor Dr Shahrim Karim In recent years, consumers are seeking new ways of enjoying this popular dish with family and friends, with the rising trend of preparing Laksa the “Goreng” way.
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