To come to this conclusion, Stephanie Tobin and Rosanna Guadagno interviewed 306 people from around a dozen countries about their relationship with this form of entertainment. They then compared their listening habits with different personality traits, such as curiosity, openness to experience and the need to belong.
According to Stephanie Tobin, co-author of the study and a senior lecturer at Queensland University of Technology, this result is particularly surprising. “That’s quite different from social media use,” she toldThe ultimate format for an intimate listening experience The researchers noted that participants who experienced this kind of connection had, on average, higher scores on agreeableness. In other words, feeling close to a podcaster indicates a certain ease in feeling caring towards others.
Listeners feel that the speaker is in their head, and therefore feel close to them. As such, they feel more empathy towards them and tend to be more easily persuaded by what they say.
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