MILAN: Italian champions Juventus announced on Wednesday that they have opened a new branch in Hong Kong as the Serie A giants look to expand into the Asia-Pacific region.
“By establishing its own base of operations in Hong Kong, the company is expressing its strong desire to move closer to 171 million potential fans, and to lay the fundamentals for long-term planning with structured foundations,” Juventus said in a statement. “The Hong Kong branch becomes a point of reference to understand more clearly the needs, passions and aspirations of the Juventus fans in Asia-Pacific,” the statement added.
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