TOKYO, April 19 — One of Japan’s most popular fast-food firms said today that it had fired a top executive who reportedly suggested a marketing strategy of getting “virgins addicted” to the company’s products.
His comments were posted on social media by a person who said they had attended a university lecture where Ito spoke.On Twitter, former Japanese Communist Party lawmaker Saori Ikeuchi called the remark “blatantly sexist” and “disgusting”.“What’s equally incredible is how little pride and love he has for his company’s own products,” one Twitter user wrote.
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