Insights for publishers: How to build a culture of innovation with design thinking

The internet, smartphones, and the technology revolution have changed the way people across APAC read the news — and how news organizations operate

. Even the most prestigious newspapers are still trying to figure out the best way to maintain their online readership and drive revenue. Like many traditional industries, news publishers have long-standing structures that are hard to change, and even more difficult to innovate. Take Japan’s, where editorial and business departments were siloed, and invisible barriers prevented them from sharing crucial data, KPIs, and product offerings with each other. These roadblocks made it hard to execute key initiatives. News organizations need to overcome these hurdles so they can focus on nurturing the next generation of readers.

Organizations led by a user-centric mindset can bring about positive changes to their businesses, and design thinking can help them in this journey. Here are three key steps that Asahi and Malaysia’sDesign thinking practices embraced by Asahi and The StarEmbracing design thinking starts by creating an environment where each team member is encouraged to share their ideas.

With that said, brands should not take undue risks and should generally aim to mitigate them where possible. For example, instead of rushing new editorial formats, styles, or concepts to market without proper testing, The Star started running small A/B tests with select readers. The exercise gleaned valuable insights, allowing the paper to incorporate customer feedback and continuously improve site updates before launching them widely.

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