PARIS, Dec 15 — Sweatpants, that lockdown favourite, are already being banished in favour of more extravagant fashions. In spite of the various announcements and studies in their favour, and some desperate incursions in recent weeks, sweatpants are on their way to the back of the wardrobe, resurfacing only on rare occasions.
Anna Wintour posing in jogging pants, her legendary bob perfectly smoothed, in front of a huge and well-stocked bookcase. The picture was totally unexpected, and it went viral around the world in a matter of minutes, elevating this piece that was previously the preserve of athletes and gym goers — or possibly sportswear lovers — to the rank of a must-have in this period of social distancing.
It didn’t take much more than that to boost sales of joggers, sneakers, leggings, hoodies and the likes, and for people to announce that this kind of clothing would last well beyond the pandemic. But, as soon as life returned to normal, no one — absolutely no one — showed up at the office in sweatpants. Sneakers were in, hoodies were in, leggings made a few forays onto the street, but the sweatpants stayed at home.
A few months later, this feeling endures, as seen on recent red carpet events held around the world, taking fashion in a sexier direction with
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