American fashion designer Heron Preston has recently teamed up with Mercedes to create a unique collection that recycles the German carmaker's airbags.
With the help of this device, which usually ensures driver safety, the designer crafted pieces including loose pants and a hooded puffer jacket. They were launched online on Sept 10.The"conceptual" collection made using material from recycled airbags is said to push the boundaries of sustainability in fashion.
As part of the collaboration, Preston has reimagined the airbag, turning it into avant-garde looks for men and women. The clothes in this collection also have the intriguing particularity of being able to inflate and deflate.The collection is accompanied by a promotional campaign featuring the designs being modeled around some of the carmaker's current vehicles, such as the new S-Class or the fully electric EQS.
It should be noted that Mercedes has been integrating airbags into its vehicles for 40 years, ever since the feature first debuted on the S-Class in 1981. – AFP Relaxnews
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