HSBC remains committed to Malaysia, expanding digital banking

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KUALA LUMPUR: HSBC Bank group has reaffirmed its business commitment to Malaysia as its priority growth market by expanding its digital banking presence and reducing its branch footprint in line with the evolvement of the financial and banking services.

Having presence in Malaysia since 1884, HSBC Bank Malaysia Bhd said the transformation involves investments in its digital capabilities while making changes to the technology and branch footprint to better serve customers’ expectations and their preferred ways to do businesses.

"Customers can continue to conduct their banking transactions via the nearest branch, ATMs, telephone banking or our Digital Banking platforms such as HSBC Malaysia Mobile Banking App or HSBC Online Banking. HSBC group highlighted that a reflection of this commitment includes HSBC Malaysia’s US$250 million investment in its new Malaysian headquarters in the TRX financial hub.

This is in addition to the US$18 million that was invested from 2018 to 2020 to further enable the bank to develop innovative branch formats and champion new ways of serving customers while supporting their financial journeys.

 

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