, YouTube brought up its approach when it comes to protecting kids and families on its platform. Their approach is based on a framework around four “Rs”—remove harmful content, raise authoritative voices, reduce borderline content, and reward trusted creators.
It has also improved the YouTube Kids app, as it “raised the bar for which channels and videos” are allowed on the curated platform. For example, it has removed the content that “only focus on product packaging or directly encourage children to spend money”.In trying to “raise authoritative voices”, YouTube decided on some principles that would help determine if a video should be promoted to kids.
“Every channel applying to the YouTube Partnership Program undergoes review by a trained rater to make sure it meets our policies and we continually keep these guidelines current. We also regularly review and remove channels that don’t comply with our policies,” explained YouTube.
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