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Google takes up to 42% from ads, states claim in lawsuit

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Google takes up to 42% of the money paid for digital ads published online, according to a newly unsealed court filing by states that claim the search and advertising giant abuses its monopoly power in online advertising to limit competition and harm consumers.

“Google now uses its immense market power to extract a very high tax of 22 to 42% of the ad dollars otherwise flowing to the countless online publishers and content producers such as online newspapers, cooking websites, and blogs who survive by selling advertisements on their websites and apps,” the states said in the unredacted filing. — Reuters

The Alphabet Inc unit runs the biggest electronic marketplace in the world, according to the states, processing 11 billion online ad spaces every day through its AdX exchange. The document was filed in August, with redactions to shield information that could be commercially sensitive. It was refiled in a mostly unredacted form Friday, after a judge in Manhattan ruled last week that most of the material should be publicly available.

 

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