SAN FRANCISCO, Jan 26 ― Google yesterday announced a new plan to stop using small files known as cookies to track people's web browsing habits, after its previous proposals were roundly criticised.
But the files form the backbone of the online advertising industry that has proved hugely profitable for Google and their customers. However, the firm said the process of generating topics would take place entirely on the user's device ― even Google itself will not have access. Critics said the FLoC system would allow Google to hoard user data for itself and cut third parties out of the loop.
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