Google delays plan to phase out browser-tracking ‘cookies’ | Malay Mail

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SAN FRANCISCO, June 24 — Google said today it was delaying plans to phase out the use of browser “cookies” for its ad targeting after drawing complaints over its replacement for the technology. The phasing out of third-party cookies — bits of software that keep track of sites visited by...

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SAN FRANCISCO, June 24 — Google said today it was delaying plans to phase out the use of browser “cookies” for its ad targeting after drawing complaints over its replacement for the technology.

Google has said the elimination of cookies is in response to privacy concerns. But critics said the new system devised by the internet giant poses a different set of privacy issues and could strengthen Google’s dominance of digital advertising. Some businesses have objected to the Google plan claiming it will force more advertisers into its “walled garden.”

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