The 2023 Edelman Trust Barometer, released during the World Economic Forum last week, showed that Malaysians polled felt their country is more divided than the two but also more optimistic that the division can be overcome. “We are in a period of huge systemic change in a multi-polar world, with divisive forces fanning economic grievance,” Dave Samson, its global vice-chairman of corporate affairs, said in an accompanying press release.
Malaysia's "polarisation score" was 55 — together with Indonesia, this was the lowest among the 28 countries studied. "Severely polarised" country has a score of 130 and above.The study also found that 74 per cent of Malaysians wanted brands to use their power to create a shared identity for Malaysians. This comes as four in 10 Malaysian respondents said that the country is "more divided today than in the past".
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