Global audiences suspicious of AI-powered newsrooms, report finds

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Newsrooms globally are working to address a new challenge with generative artificial intelligence, as tech giants and startups like Google and OpenAI build tools that can offer summaries of information and siphon traffic from news websites. Concerns about false news content online rose by three percentage points from last year, with 59 per cent of survey respondents saying they were worried. This figure was higher in South Africa and the US at 81 per cent and 72 per cent, respectively, as both countries hold elections this year, the report said.Another challenge facing news organisations is the general unwillingness of audiences to pay for news subscriptions.

The findings show that newsrooms need to build a direct relationship with their audiences while also “strategically using the platforms to connect with people who are trickier to reach, like younger audiences,” Newman said. “We see that these influencers have a bigger role on the platforms.”

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