KUALA LUMPUR, May 23 — German automaker Audi was forced to pull an advertisement featuring Hong Kong superstar Andy Lau following allegations of plagiarism.
A Douyin influencer with nearly 400 million followers had accused the company of copying his work from last year,Taking to his account on Saturday evening, the blogger using the handle Beida Mange, blasted the company for failing to attribute him for the work.Following brick bats, Audi apologised over the matter on Sunday and said the brand has removed the video from all Chinese social media platforms.
"I was so excited at first as I thought there was a cooperation between the blogger and the brand," the social media said.In the 2021 fiscal year, Audi earned a revenue of about 1.14 billion euros in China, compared to 1.09 billion euros in 2020. It sold about 700,000 vehicles in the mainland during the period, making China one of its biggest single markets for the company in the world.
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