Japan's professional shogi player Sota Fujii has given the game a wave of popularity in its homeland thanks to his rock-star following. Photo: AFP
Fujii launched his bid to capture a fourth in the best-of-seven"Ryuo" championship series earlier this month, and his fellow professionals credit him with breathing new life into the chess-like game. But his face beams out from magazines, billboards and TV screens all over Japan, and his favourite cakes sell out at convenience stores within hours of him eating them during games."I don't pay so much attention to the titles themselves," Fujii said after his latest victory.Shogi is played on a plain wooden board with pieces distinguished by painted Chinese characters. It has existed in its current form for about 400 years.
Pro player Nakamura says Fujii's high profile has attracted casual fans who are less interested in the intricacies of the game and more in the players themselves.
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