PARIS, Jan 24 — For young French label Egonlab, making it in fashion today means embracing many things at once — from traditional runway shows to digital clothes, and even using your own grandparents as models.Still in their 20s, they knew how to embrace the moment, with bold online presentations and savvy social media campaigns.
“The screen was a good alternative, but people don’t want to spend all their time in a virtual cocoon,” said co-founder Kevin Nompeix at their Paris studio this week. “It’s necessary for the credibility of a collection that it isn’t masculine or feminine. Gender, sexuality, acceptance of everyone — it’s a movement that is close to our heart,” said Nompeix.One of their most popular moves was to include Glemarec’s grandparents as models.
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