Former Malaysian Digital Association president teams up with Vietnamese technopreneur to launch SEA’s first-ever AI-powered customer data platform | Malay Mail

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Former Malaysian Digital Association president teams up with Vietnamese technopreneur to launch SEA’s first-ever AI-powered customer data platform

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Serm Teck Choon and Dinh Le Dat launch the AI-enabled platform June 3, 2020. — Picture courtesy of Serm Teck Choon

Co-founded by former Malaysian Digital Association president and CtrlShift Malaysia head Serm Teck Choon, Antsomi CDP 365 is the first-ever customer data platform, enabled by artificial intelligence , developed in South-east Asia. He added that the software uses its AI engines to unify all existing customer data from multiple sources, including mobile, web, social media, offline channels, customer relationship management and more

“For example, when a customer walks into a retail store, the store manager will be able to recommend products relevant to them, based on their preferences identified in real-time by mapping their mobile device ID, loyalty app and related browsing habits,” said Serm. Vietnamese technopreneur and Antsomi co-founder Dinh Le Dat, reciprocated Serm’s beliefs as he said that with the use of software such as theirs, businesses will be able to transform themselves in the new era of data-driven smart digital technology.

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