Fifa takes on EA Sports video game in football’s new rivalry

For three decades, the Switzerland-based soccer body has enjoyed a flourishing, mutually beneficial relationship with EA Sports. The annual edition of the video game, alongside related products, has raked in billions of dollars and has proven to be so lucrative that Fifa thinks it can be making even more on its own.the last new EA game with the involvement of both sides.

The hyperbole from Fifa is already trying to undercut EA’s marketing by claiming it is in talks with multiple rival gaming companies and has plans to enter the metaverse. “The Fifa name is the only global, original title,” Infantino said. “Fifa 23, Fifa 24, Fifa 25 and Fifa 26, and so on – the constant is the Fifa name and it will remain forever and remain the best.”

Football gaming is big business for EA. The annual report issued this week showed revenue of US$6.19bil . “We have historically derived a significant portion of our net revenue from sales related to our largest and most popular game, Fifa, annualised versions of which are consistently one of the best-selling games in the marketplace,” EA told investors.

“While it’s difficult to think there won’t be at least some impact from the brand shift to sales, the US$150 million available from the absence of a license fee to Fifa provides ample room for marketing to drive awareness around EA Sports FC,” Karnovsky wrote.

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