RIYADH, Sept 11 — Under the watchful eye of an instructor, Munira al-Rubaian spreads fresh bed linen in a mock hotel room in the Saudi capital, aiming to land a job in the desert kingdom’s growing tourism sector.
Others are sent abroad for short courses in countries with far more advanced tourism industries, including the Netherlands, Spain, Switzerland and France. The niqab-wearing Rubaian signed up for Tourism Pioneers after her own efforts to find a job at a hotel went nowhere.“I’ve had the opportunity to learn and improve my capabilities for employment,” she told AFP.Crown Prince Mohammed bin Salman, Saudi Arabia’s 37-year-old de facto ruler, is counting on a tourism boom to diversify the economy of the world’s largest oil exporter.
The rest, officials hope, will be partially powered by new attractions like Al-Ula, a budding arts hub set amongst ancient Nabatean tombs, and the Red Sea Project, a Maldives-style resort destination. To make their dreams a reality, Saudi leaders recognise the need to dramatically increase the number of people working in tourism.
Tourism Pioneers, launched in June, has a budget of US$100 million , with programmes for 52 specific jobs from entry-level to management.
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