This is especially so for mobile applications, whereby in-app ads provide direct access to instant downloads and purchases.
Relying on Huawei's mobile ecosystem, the ad marketplace interacts with the devices' algorithms and architecture, which makes it an effective platform for businesses to connect with over 730 million global Huawei device users on smartphones, PCs and tablets. Also, leveraging the synergies between Huawei’s devices, apps and open capabilities, the Huawei Ads’ Data Management Platform can provide in-depth understanding of target audiences at both the device and app level, for advertisers to optimise their ad strategies.
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