Beyond cutting prices, airlines can and are focusing on their most profitable routes. — AFP pic
According to Eurocontrol, which coordinates air traffic in Europe, traffic has been slowing over the past couple of weeks, and is now 54 per cent below its comparable level last year. He said the airline had managed to reopen some routes during the summer and the planes it flew were nearly full. Ryanair, which has used a low-cost model to become one of Europe’s biggest airlines, this week launched a brief buy-one-get-one-free promotion.
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